The world today is driven by data – huge amounts of it. In theory, these large volumes of data allow marketers to better plan their campaigns, gauge their performance and prove their contributions to their organization’s revenue. But sadly, not all marketers have been able to make the best use of available data to efficiently report and improve on their efforts. Much of the performance measurement and reporting in businesses remains dependent on manual processes and disconnected tools, which fail to give marketers the big picture.
This is where marketing dashboards come in. Marketing dashboards are a specific category of marketing analytics software – purpose-built for the marketing department – that provide easy, on-demand access to analyze and optimize campaign and channel performance data while providing a clear view of marketing’s impact on revenue. The performance data for key metrics in a marketing dashboard solution is presented in a visually rich format. These include pie charts, bar graphs, scatter plots, and other visual representation formats.